Eagle-eyed visitors to Oxford Street in recent weeks might have noticed something stirring. The departure of BHS (RIP) left a gaping hole on Britain's best high street, but the recent addition of some intriguing hoarding has set tongues wagging.
The biggest brand you've never heard of is about to change your shopping habits forever. RESERVED is worth taking note of; with over 450 stores across 18 countries, it's a big hitter. The brand offers both design-led pieces and wardrobe staples, for men, women and kids, and with prices starting at around £3 up to maximum of £150, it's sure to ruffle some feathers with the likes of its neighbouring brands.
They've taken over the former BHS site, 20,000 square foot of prime retail real estate in the heart of the West End, and tomorrow will fling open its doors to much fanfare; Kate Moss, the face of the AW17 campaign, will be officially launching the store with a star-studded event featuring celeb appearances and DJ sets from the likes of Molly King, Laura Whitmore and Reece King, as well as a “StyleHub” curated
and hosted by world-renowned fashion and beauty blogger Tanya Burr.
Opening day is also set to bring the treats, with visitors offered the chance to receive multiple discounts, gift-with-purchase opportunities and complimentary personal styling sessions. The three looks pictured here are enough to tell me I'm going to be a fan. Hello autumn wardrobe.
www.reserved.com
Love Laurel x
