London 2012 has confirmed Cadbury has become its latest tier-two supporter, as revealed by Marketing last month.
Cadbury becomes the official confectionery and ice cream supporter for London 2012, gaining rights to use the London 2012 marks on products as well as marketing rights to Team GB and ParalympicsGB.
Cadbury will also supply all confectionery and packaged ice cream sold at Olympics venues and within the Olympic Park.
Cadbury was previously an official supplier of the Sydney Olympic Games in 2000, as well as a sponsor of the Commonwealth Games in Manchester (2002) and Melbourne (2006).
The company joins Deloitte as London 2012's second tier-two partner.
Source: Brand Republic
Is it just us or does anyone else struggle to see the link between confectionary and sporting prowess?
... in that case All In London staff members are in great shape and have been training hard for years.
Roll on 2012...
