Fortnum and Mason, Piccadilly

181 Piccadilly, Bloomsbury, W1A 1ER
Fortnum and Mason, Piccadilly image

181 Piccadilly, Bloomsbury, W1A 1ER

020 7734 8040

Shopping Destinations


Nearest Station
Chancery Lane (0.42 miles)


William Fortnum became a footman in the Royal Palace of Queen Anne in 1707. Mr Fortnum ran a small grocery business in addition to working at the palace. Fortnum raised some cash by selling the queen's used candles to the ladies of the palace and convinced his landlord, Hugh Mason, to help start a new business.

‘Fortnum and Mason’ was opened in Piccadilly. Fortnum used his position at the Palace to attract customers, and the store flourished. Mason also established Mason's Stables on Duke Street.

William Fortnum’s grandson Charles, went into the service of Queen Anne in 1761. Once again the connection with the Palace brought business to Fortnum and Mason which continued to grow and increase profits. The Napoleonic wars saw many servicemen order Fortnum and Mason supplies, proving another massive boost to business. Fortnum and Mason’s ready prepared meals became extremely popular under the reign of Queen Victoria. The rich Royal tradition allowed Fortnum and Mason to display the Royal seal of approval on many of its products.

In 1964 the Fortnum and Mason store built a huge clock complete with chimes, and replicas of the original William Fortnum and Hugh Masons bowing to each other. The clock weighs more than four tonnes!

Fortnum and Mason now have a reputation for selling the finest luxury goods and sparing no expense to bring quality to those who can afford it.

Fortnum and Mason, Piccadilly Picture Gallery

Fortnum and Mason, Piccadilly Picture

Best For

By Royal Appointment... picture

By Royal Appointment...

All these London businesses have the Royal seal of approval

The Harrods of grocery stores, Fortnum & Mason was given both the Queen and Prince Charles' exclusive stamp in 1955. Fun fact: they claim to have invented the Scotch egg. Although the Queen is known to stick to a super healthy diet of grilled meats and no carbs at dinnertime (she has reached the age of 90, after all), this is her go-to store for the eggy treats.

User Reviews

There are no user reviews
Have your say

Add a review or useful tip for this place

Add a review Add a useful tip

The Nearest Alternatives

Hatton Gardens - for Jewellery

Hatton Gardens, Clerkenwell, EC1

0.39 miles from here

Upper Street, Islington

, Clerkenwell, N1 9LQ

0.59 miles from here

Seven Dials

Seven Dials, Seven Dials, WC2H 9DA

0.92 miles from here

Sign up for the latest
Sign up to our newsletter for the latest and greatest from London!
By entering your email address you agree to our Terms of Use and Privacy Policy and consent to receive email updates and newsletters from All In London. You can unsubscribe at any time.