"Little to recommend it, except being able to go home early"Review Rating: Reviewed by Leila
When Matter closed its doors due to bankruptcy, it epitomised the current trend for dingy basement clubs replacing superclubs, which had long had their day. Owned by the same people as Fabric, Matter was vast, with a capacity for over two thousand people, reputable line ups and a state of the art sound system, yet it still failed. For some the club’s location proved difficult, as being situated within the o2 Centre made it a royal pain to get to thanks to the unreliability of the Jubilee Line, never mind the journey home.
Now the space has reopened as Proud2, an ambitious venture by the same people behind live venue and club Proud in Camden and the Proud gallery in Chelsea. It’s been spruced up with glitzy chandeliers and psychedelia-inspired drawings, the outdoor smoking terrace has white beds in place of seating and the lighting is a mush of smoky pinks and yellows, all inspired by a trip to Las Vegas, oddly enough. The music policy seems to be that there isn’t one, as upcoming events include Shaun Ryder performing Happy Monday’s records, the 70s hit parade that is Carwash, or the appealing ‘The Only Way Is Essex Marbella Send Off’. So far it’s not doing very well; at a recent night the club was at a quarter of its capacity, with most of the punters sitting outside rather than enduring the fuzzy dirge emanating from the speakers, leading to an early closing time of 3.30 am despite being billed to carry on till 6.
It’s hard to find anything to recommend about Proud2 apart from the fact that they’ve kept the bouncy sprung dancefloor – makes all the difference when you’re dancing for six hours - and put on shuttle buses for £2 which run through the night stopping off in central London, efforts which are wasted if the club remains empty. At least you don’t have to stay till the tube opens.
Leila reviewed Proud2 on Tue 24 May 2011