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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

I had found Amethyst Brides by chance on my way home after a really bad experience at another bridal shop close by.
I went in without an appointment, and the assisstant Louise (who was getting ready to close up and go home) sat down with me there and then, and answered all my questions and flicked through loads and loads of dress magazines looking for my perfect dress. I felt at ease straight away.
A couple of weeks later I was trying on a template of a made to measure dress (at an absolute bargain price). Every dress fitting since I havee been asked what I would like altering, if anything, and given so much help and advice.
They are so very friendly, and will not ever rush you. I am looking forward to picking up the final thing in a couple of weeks time.

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