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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

Avoid at all costs! I've been with specsavers for 10 years in Nottingham with no probs. This branch is terrible. Had a sight test for new glasses. Purchased new glasses costing £350. After 2 weeks of wearing the new glasses and experiencing headaches,I went back for advice. They told me they needed adjusting as the angle was out. Went back two weeks later still getting the headaches. Advised that it would be best to book into Moorfields Eye Hospital for a total check. Did this, no problems with my eyes but still getting headaches when wearing glasses. Went back again to be told I needed a sight test as they had nothing on thier records despite the new glasses being made to the prescription from the test 5 weeks previous! I returned a week later with my copy of the prescription. On looking into it, they realised that the glasses were made up with the lenses in the wrong eyes (a differnces of -2.5)!!!! They offered to change them for free but I'm still getting problems and they still don't have my details on thier system. There is no way anyone should trust these people with thier eyes. I've cancelled all my business with them and will not be going back and suggest you do the same.

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