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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

I booked an appointment at this store on Berners Street for their 2 week sample
sale and regretted it almost immediately. The attitude and approach of the staff
(or at least the one I saw) is bullish, arrogant and unhelpful. Every time I
tried a dress on I felt as though I was on a game show with 30 seconds on the
clock to decide which of the dresses I was going to buy. She spent most of the
time telling me how I should be feeling and implied I should disregard the
feedback from my sister as it was my day. Also I was told not to worry about
budget as 'savings could be made elsewhere'! These beautiful designs are being let down by the staff attitude problem. If you're desperate for a Castigliano dress maybe you can put up with this, but I am not and I wouldn't.

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