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Why respond?
At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

I found my dream dress in this store and I cannot express how happy/ relieved/ over-the-moon I am!!! I've been searching for months and I've been to nearly every store, show, event etc. to find "the dress" but found nothing. I booked my appointment at Caroline Castigliano, feeling quite jaded, however the staff were so lovely and really listened to what I had to say. I was there for quite a while but it was worth it as I've ordered my PERFECT dress and I'm sooooooooo excited to wear it!!!! Yippeeee!!! My friends and family are as delighted as I am. Thank you to the staff at the store!!!!

Name: Marianna W
Location: London

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