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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

Thought we'd test out the alternative companies in the area.....Photos not great. Massive over-exposure habit. Poor manners. Waited for a phone call to inform us that the pictures were ready - it never came. I had to ring them to be told that they were sitting there waiting. Whoever edits the pictures needs sacking because they looked like they had been edited by my 7yr old son. I brought this issue to their attention via e-mail. No acknowledgement nothing. Overall a very poor experience I will take my annual business back to Venture!

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