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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

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The review

The review in question

The reviews on this store seem to be located in the extremes - either brilliant or don't go there.

I have just purchased a pair of glasses there and found the whole experience polite, efficient and stress-free. Arranging the eye-test was easy, the optometrist was charming, helpful (even suggesting that I could stick with my off the shelf readers), and had a sense of humour.

Buying the glasses (I still needed the ones for longer distances) was equally without pressure. I eventually went for the cheap and cheerful end of the range but there was no let up in the quality of service. A slight downside was that they didn't have examples of all the frames I'd shortlisted from the website but it wasn't a huge problem. I arranged to pick the glasses up in a few days but rang after two to ask whether they'd arrived and whether I could pick them up sooner. The appointment was altered without issue and the person I collected them was very helpful.

So, all in all a good experience and I cannot understand the previous (extremely) negative comments. Perhaps there's been changes, but my experience was that I didn't have a problem and if anyone were to ask me whether it would be worth going there, I'd say 'Yes'.

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