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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

Firstly, I had to pay the fee to try on the dresses and then they were so rude about me bringing more than two people with me to try on, though of course I wanted to bring my mum, step mum and mother in law to see my wedding dress. The staff were condescending and pushy and lots of the dresses fairly tacky looking. However they turned out to be the best of a bad bunch so in the end I did buy my dress from them. On the day however the corset was very hard for my bridesmaid to do up, agony to sit down in and left me with bruising around my ribs for 3 months! Needless to say I cannot recommend.

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