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Why respond?
At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

A ridiculously great shop. The lady that owns it, is excellent. She listened and came up with a great selection of dresses. If you don't want to spend stupid money on a dress but still want to look like you have, and feel great, it's really worth making the effort to go to this shop. If you want to pay a fortune to buy an expensive dress from a fancy shop with assistants who say whatever you want to hear to get a sale, then don't go to this shop. This is a true find.

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