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Why respond?
At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

Firstly, I work for a High Net Worth family in Knightsbridge so I'm used to the best in luxury & customer care. This company far exceed many that I've had to deal with.
Steve looks like a salesman whose seen it all but honestly, his attention to detail and your specific requirements are 2nd to none!! He's fair & honest.
They've produced a quality sofa for my family with great attention to the smallest detail - up 31 steps and round a 90 degree corner, its a perfect fit!!
The delivery men are angels - so careful with every step through the house, very polite & professional.
Thank you s

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