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Why respond?
At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

I saw my dream "Rainbow" Sofa at Highly Sprung 1 year ago, and recently I have finally bought it. Ash has been a super star, he came to my place to take measures in order to make sure the sofa would fit in my living room. You can tell Ash has a real passion for what he does. He made everything possible to make me happy and organise the sofa delivery on time for that special occasion...Surprise surprise! I am even getting it earlier than scheduled! So I would say...perfect service, amazing confy colourful sofas and passionate people with a heart...what more do you want? Highly Sprung Wohooo!

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