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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

Highly Sprung is the only place to go when you need a sofa. Steve and his team are amazing and very knowledgable. the service they give is second to none, there is nothing they won't do.
The sofa I bought from them is truly amazing, so much so that I have bought twice from them and recommended friends too.
Delivery was prompt, and because I couldn't wait in for it, Steve made sure it arrived before I left for work.
If you want an amazing sofa, forget all others, go to Highly Sprung

Thanks Steve

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