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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

Steve and his colleagues have been very patient as I have visited the shop many times before eventually buying the sofa
increadibly it was ready in only 3 weeks
it was delivered on Saturday which was perfect for me
The delivery guys were very professional, fast and friendly
what to say about the sofa? It's even better than what I thought!
It fits perfectly, i love the material and the colour, the softness of the duck feathers
I even received 2 cushions which are pretty handy

Thanks Steve and Highly Sprung!

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