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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

My experience in this shop was a total disaster. Myself and my family ordered outfits 3 months ago, ensuring we recieve our outfits in time for a wedding. We were told by the staff that our outfits will arrive in 2 months, however they came 3 months later, 2weeks before the wedding. As well as this, this shop has extreme communication issues. They failed to update us that our outfits arrival will be delayed by a month. In addition, their phone line had coincidently 'stopped working' when we were enquiring about picking up our outfits, which was extremely frustrating as we just wanted to know the whereabouts of our order As we were not updated about anything! However, this was not the only issue we had with this shop. When we placed our order, myself and my family were measured invidually, the staff at the time were pleasant and ensured we would recieve a pleasant service. However, when we picked up the outfits 12/14 of them came out wrong as they barely fit any of our measurements!

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