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At All In London we don't want business owners to feel helpless about negative reviews but at the same time we don't want to delete genuine comments from customers. In our experience the best way to ensure that the business's reputation is maintained is to openly respond to negative reviews, this can turn the situation around in your favour and show other users that you're not unreasonable and are dealing with it professionally.

Here is an example of a business that has replied to a user comment: response example. In this example the business manager shows a professional and rational approach that would only serve to give new customers more confidence in the business.

The review

The review in question

I just came to this shop a few moments ago to buy a replacement valve adapter which I thought would be a simple transaction . After requesting the valve it was produced to me and it cost £1.99 I only had a £20 and the sales assistant asked if I had anything smaller as they didn’t have the right change so I asked is there anywhere I can go a break the note as it was all I had on me at the time . At that point he began to question the validity of the note and said it didn’t feel right , his colleague said to use the fraud stick on it to check it but it didn’t work as it appeared to have run out and after a few short moments he took my money with hesitation and said that if it isn’t real he will just have to take it and spend it somewhere else and as if by magic he produced the correct change which previously he never had . I have to say I haven’t felt discriminated against this for a long time and as a black man living in Chiswick it used to happen a lot . I will not be shop

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