Nestled discreetly on the charming brick-lined lane in the heart of Covent Garden, Alterity Studio is a haven of leisurely and unpretentious relaxation.
Our experienced stylists and their philosophy of professionalism and attention to detail guarantee you leave our boutique salon looking and feeling fantastic.
Alterity Studio
Hairdresser at 190 Drury Lane
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Opening Summary
Monday - Friday: 10:30 - 19:30
Saturday: 10:00 - 18:00
Sunday: Closed
Monday - Friday: 10:30 - 19:30
Saturday: 10:00 - 18:00
Sunday: Closed
Alterity Studio Picture Gallery
User Reviews
Alison
from Stratford on Avon
from Stratford on Avon
Apr 20, 2014
I went yesterday for a Brazilian blow dry, I am still amazed at the result, I will be back, thank you Bryan for a fantastic job. Friendly, clean, excellent service, would defiantly reccomend.
Juliet
from Teddington
from Teddington
Dec 18, 2013
I used a groupon offer in December for a brazillian blowdry. I was very nervous about having this treatment and probably drove the staff mad with my emails beforehand, but they were very patient with me. It's a tiny hairdressers and was very busy - but no wonder with this great offer. The staff were all welcoming and informative. Viola did my cut and treatment and it's great! No more straightening or blow drying for me. I will definitely return.
Abbie
from London
from London
Oct 8, 2013
Is there anything more frightening than moving to a new city and having to choose a new hairdresser? I've been going here since I moved to London two years ago and it's by far the best hairdressers I've ever been to. My hair is a pain, it's curly (ish), red (ish), and I am almost never happy with the result. Until I came here. They are friendly, knowledgeable and very good at taming my unruly locks! I can highly recommend the keratin treatment (brazilian blowdry), I do it every two months, excellent price and a cut is included!
Julie S.
from London Bridge
from London Bridge
Oct 8, 2013
I came in this salon few weeks ago to have a Brazilian blow dry and haircut with a Groupon Voucher.
I want to say thanks to my lovely hairdresser (Bryan) who take care of my hair and make me a good relaxing time. The salon is really beautiful and the team really nice! I'll come back again to do my hair!
I want to say thanks to my lovely hairdresser (Bryan) who take care of my hair and make me a good relaxing time. The salon is really beautiful and the team really nice! I'll come back again to do my hair!
Katie
from Limehouse
from Limehouse
Aug 29, 2013
Fantastic service, great haircut and brazilian treatment, talented hairdressers ( mine was Bryan) in a relaxed salon. Next appointment already booked!
Mary-Anne
from London
from London
Jul 4, 2013
I just had the Brazilian Keratin treatment using a Groupon voucher. The salon is lovely, laid back, quiet and clean. The staff was friendly and very competant. My hair looks great and I'll be back!
Hannah
from White Chapel
from White Chapel
Jun 17, 2013
I went there with a 69 pounds groupon special for the Brazilian keratin with cut. I paid 20 pounds extra for my long hair. The guy ( I forgot his name, a French guy) was super nice and did a great job.
Would def go again!!
Would def go again!!
Emily
from London
from London
Mar 28, 2013
What a simply great experience. I really loved the no frill attitude at this salon. A great bit of jazz playing, a simple set-up. I really appreciated not being bombarded with questions, but the odd little bit of discussion was light and comfortable.
My hairdresser Sergio was polite enthusiastic and engaged. Not over the top and not false, just a nice very talented hairdresser. Great cut, best for a long time.
My hairdresser Sergio was polite enthusiastic and engaged. Not over the top and not false, just a nice very talented hairdresser. Great cut, best for a long time.
Samantha Groman
from London
from London
Jan 17, 2013
My hair was given a wash, cut and Brazilian blow dry the other day at Alterity Studio. It looks beautiful, exactly how I wanted it, and I was given good, straightforward aftercare. Highly recommended, will def go to Alterity Studio again. The hairdressers were very friendly and welcoming, the décor of this salon is really nice, very modern, very professional. Thanks for a great job guys at Alterity Studio, my hair looks really lovely A++
X
Name: Samantha Groman
Location: London
X
Name: Samantha Groman
Location: London
karen t.
Sep 5, 2012
I had my hair cut and colour at Alterity and the young lady did a great job. I am recommending them to all my friends and work pals. After my appointment, I even received an email to ensure I was happy with the service I was given and they made it clear that they welcome feedback.
stacy white
Sep 2, 2012
I discovered this hair salon because I work just a few doors down the way. I am always pleased with the way my hair turns out, and we have tried some different styles and colours. Last week, I've had highlights done for my pre-bride hairdo and they gave me 50% discount, also for my next appointment
katy brooks
Jun 27, 2012
I've always wanted to go blond and was a little apprehensive about such a drastic change, Viola however put my mind at rest and showed me some examples of blondes and explained which tone of blond will suit me.Going on the 30% off price meant that i didn't pay a lot for the colour and cut, so ther
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