- London Guide
- Shopping & Markets
- Harrods, Knightsbridge
87 - 135 Brompton Road Knightsbridge, SW1X 0LZ
Charles Henry Harrod was an established grocer and tea-merchant before he bought a small store in Knightsbridge in 1849. Harrod and his son ensured the success of their business with an unusually high level of service and meticulous attention to detail. These qualities combined with the increasing affluence of the Knightsbridge area meant that the store was soon able to expand.
Harrods was made a public limited company in 1889. The store now employed more than 200 staff and expanded from selling only groceries- they now sold furniture, perfumes and jewellery.
In 1902 the first section of the famous Brompton Road frontage was completed. Under the guidance of managing director Richard Burbidge Harrods had grown to the largest store in London. There were more than 2000 employees and the store now boasted 91 departments. It was at this time that Harrods adopted its motto ‘Everything for Everybody, Everywhere’ to reflect it’s now massive range of products on offer. Harrod introduced telephone sales and became the most popular department store in the country.
In 1959 Harrods was acquired by House of Fraser. The store continued to grow upwards and outwards, enveloping neighbouring buildings and converting upper floors into retail space.
Today Harrods is still considered one of the best department stores in the world and is considered a national institution by many. Despite its continued growth, Harrods has never compromised its promise for quality goods at the correct prices.
Harrods, Knightsbridge features in these AIL lists...
Best places to shop for men's shoes
Harrods Shoe Salon is a place for true footwear addicts. Luxury lives in every pair and names like Tom Ford, Gucci and Paul Smith decorate the space. Expensive doesn’t cover it; expect to see prices that go all the way up to £4,000 - yes, that’s four thousand pounds! – for a pair of Ermenegildo Zegna crocodile skin derby shoes.
In 2014 Harrods opened this luxurious perfume salon on the sixth floor, stocking fragrances by 11 of the best perfume houses in the world, among them Chanel, Clive Christian, Roja Dove, Dior, and Henry Jacques. Each company has its own mini-boutique to prevent smell overspill, plus there’s a lavishly decorated ‘fragrance gallery’ containing limited edition scents you won’t find anywhere else, some of which cost thousands of pounds.
Victorian remains in London
Their motto is Omnia Omnibus Ubique, which means 'all things for all people everywhere', ironic given how costly pretty much everything on sale is here. The most famous department store in the world opened in 1849, and it also had England's first escalators when they were installed in 1898. Today it's a Grade II listed building.