London for Fashion Lovers

If you like fashion and you live in London you're in for a flippin' treat here.

As a wise sartorial prophet once said...
Ohhhhhhh FASHION!

Paris, London, New York, Milan... there's a reason London is in that list. London is awesome at fashion. We defy you to find another city whose inhabitants look as good.

So if you've got an interest in all things fashion and beauty related, from the latest trends, the latest retail openings, celebrity fashion triumphs and faux pas, competitions, fashion events and more... you've come to the right place.

All In London Blogs

London Fashion Blog from Laurel
Your one stop for all things fashion and beauty in London. The latest trends, the latest retail openings, celebrity fashion faux pas and more.
What to buy an awkward Dad...
Tuesday 18th of December

Every year is a struggle for what to buy my 60-something Pa. My parents are at an age where they’ve reached peak ‘stuff’, so I’m loathed to spend money on yet more clutter. He has a million the rest

The gift of a great night's sleep
Sunday 16th of December

I once read an excellent quote that you should always spend money on a good bed and good shoes, because if you’re not in one you’re in the other. A great night’s sleep is such a precious the rest

A tree full of treats
Sunday 9th of December

They do say the best things come in small packages and with a host of beauty brands downscaling their Christmas offering it’s easier than ever to pimp one’s tree to become its very own gifting the rest


Liberty & Co London
Published: 2012-07-02 09:52:31
London's Top Fashion Events
Published: 2014-03-25 12:44:15


The Social Bar
5 Little Portland Street W1W 7JD

Places to buy things

Abercrombie & Fitch
7 Burlington Gardens Mayfair W1S 3ES
Liberty & Co
Liberty 210-220 Regent Street Mayfair W1B 5AH

Something to read, put the kettle on...

Whatever happened to the King’s Road?
In the 60s the King’s Road was the epicentre of Swinging London, what went wrong?
Trends and Uniforms: London Fashion
Some peculiar fashions have arisen on the streets of London over the years. Here are some of the most iconic.

Retail lists you may like

Best For Lists

The best shops to by men’s denim
The best ass-casing on planet Earth
Where to London's top menswear shops
Read on for London's best menswear...
London's best ladies' shoe shops
A woman's best friend. After diamonds. And George Clooney.
Our favourite London designer boutiques
Get the best from one of the world's top centres of fashion.
Shop and re-fuel: department store restaurants
Just don't over-do the deserts else you'll never fit into those jeans you've just bought...
Perfume shops
Purveyors of the best scents in town

Things to try

Learn to dance, like they do on telly
Shake it at the legendary Pineapple Dance Studios.
Bring out your love for Vintage
Primrose Hill’s premiere vintage fair is the place to be mid-month.
Join a knitting group
Knitting is hip and not in an ironic way. Getting your crochet on has never been so fun.
Design your own trainers
Sometimes the shoes on the shelf just don’t do it for you and when you’re a creative individual with a mind of your own, that’s no surprise.
Visit London’s oldest shop
Built in 1567 this is London's oldest existing shop, Woolworths could have learned a lot about staying open from this place.
Design your own knickers (and other stuff)
This little café-come-design-store is an incredibly unique place for a girlie day or evening out.
Get an american shoe shine
... you filthy-shoed urchin.
Shop like Rihanna, Gaga & Beyoncé
Buy your goodies at Atsuko Kudo, you're in good company
Make your own shoes
I CAN make shoes... and so can you
Get a free face map
Fabulous dahling!
Get Nail Art
Pretty little nails
Design a custom suit
Push the boat out, go wild...
Dress like Pharrell
This'll make you Happy

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