Which celebrity embodies FRijj? Which celebrity do you envisage representing the brand?
The person doesn't have to be a regular drinker of the milk shake, just needs to represent the brand.
More information cane be found:
Dairy Crest Website - www.dairycrest.co.uk
www.fourridgesmustbedestroyed.com - FRijj Site.
FYI the target market is 16-24 year old males.
Any suggestions would be greatly appreciated?
So far, I have
Stuart from 2008 Big Brother (although don't know about his celebrity status)
Nico Mirallegro aka Barry "Newt" Newton from Hollyoaks (I think he may fit in with the 'strange' advertising campaign.
Many thanks
Posted: 2008-10-20 21:41:47