Magnum x Moschino Pleasure Store Opens for Summer

Magnum ice cream, the brand synonymous with luxury and pleasure, has today opened the gates to a haven of chocolate and ice cream indulgence, with the opening of the 5th Magnum Pleasure Store in London’s stylish Seven Dials.

The store has been designed by and launched by fashion guru Jeremy Scott, Creative Director of Moschino and is adorned with his MagnumXMoschino bag collection. Jeremy invites pleasure seekers to Dare to go Double with double-dipped, personalised Magnums with two layers of deliciously decadent chocolate, a luxurious layer of sauce and a selection of over 20 tempting toppings available exclusively in the heart of London’s shopping district.

The Magnum Pleasure Store will serve bespoke ice creams to visitors throughout the summer including one curated by Jeremy himself. Customers at the hotly anticipated summer pop up can enjoy a pleasure-packed experience at the dipping bar as well as at various events that will take place throughout the summer. Whether choosing a double or single dipped Magnum, customers will then be able to choose their own selection of tempting toppings, such as Black Lava Sea Salt and Blackberry Crunch, to sprinkle over the setting chocolate. Each individual creation will be perfected with a drizzle of chocolate and the finishing touch; a classic M coin decoration with prices starting from £5.50.

The Magnum Pleasure Store is decorated in bold Magnum X Moschino style. Magnum X Moshino is collaboration with Moschino Creative Director Jeremy Scott. They have teamed up with Magnum for the ‘Release the Beast’ campaign to celebrate Magnum Double, encouraging pleasure seekers to embrace and show off their wild side and live the Magnum ‘Dare to go Double’ attitude, just as visitors to the Magnum Pleasure Store will be invited to do.

The Magnum Pleasure Store will be joining a host of international fashion brands in Seven Dials this summer.

For more information about the Magnum Pleasure stores, head to the website.