BXR Pop-Up in Selfridges London

Launching on the 1st February, BXR will be operating a fully-functioning boxing gym in the Ultralounge area on the lower ground floor of the store. During the month of February, Selfridges customers and Londoners alike can select from one of the bespoke in-store BXR experiences; including a 45-minute group boxing class, or a private personal boxing session with one of their elite coaches. There will also be workshops and social moments hosted by Michele and friends during this time.

Combining elements from their renowned ‘Boxing Skills’ and ‘Strength and Conditioning’ classes, the bespoke BXR Ultralounge group exercise classes will run at peak times, from Thursday to Sunday. With punch bags supplied by boxing kit global leaders, Everlast, and kettlebells, dumbbells and plyometric boxes supplied by Eleiko UK, classes are designed to teach and hone individuals boxing skills through a variety of high intensity rounds of boxing, bodyweight exercises and ab drills*, whilst incorporating a series of strength, mobility and conditioning exercises for an effective, full-body workout.

The BXR boxing studio is an expansion of the Lamyland x Selfridges project, which officially launches on February 1st 2018, aiming to turn retail new- year-new-you concepts on their head. As part of this project, Michele Lamy along with boxing collaborators, artists and friends including Gareth Pugh, Stephen Jones, Edward Bess and Rick Owens, will create an exclusive collection of boxing active wear, equipment, memorabilia, jewellery, fragrance & art, which will retail at The Selfridges Corner Shop.