The Bud Boat

Budweiser is Lighting Up the FIFA 2018 World Cup™ at one of the most epic events for football fans to watch every match in the tournament.

Cruising down London’s iconic River Thames, the Bud Boat will be the heartbeat of the city’s FIFA World Cup™ celebrations. Hosting unrivalled screening parties, awesome DJs, amazing bars – and more – the Bud Boat will be the place to watch your team play.

Secure your ticket to watch the greatest sporting tournament on earth and enjoy three decks of intense football experiences on board the Bud Boat. Soak up the Great British summer with your friends on the top deck while enjoying the beautiful game on Budweiser’s giant viewing screen and taking in London’s incredible skyline.

Chill with an ice-cold beer on the middle deck, where MCs Will Best and Alex Gray will make sure the party never stops at Budweiser’s bar and entertainment area. Watch out for 90Mins, the world’s largest football media platform, who will be boarding the boat to film exclusive content to Light Up the FIFA World Cup™.

Beer in hand, make your way down to the lower deck where Budweiser will be holding exclusive after-parties, in a club which has been built especially for the tournament. Here you can enjoy DJ sets from an epic line-up with the likes of Jaguar Skills, amongst others.

Sascha Cordes, Senior Brand Manager, Budweiser UK, says: “As the Official Beer of the 2018 FIFA World Cup™, we wanted to go big with our football, and put the fans at the heart of our celebrations to give them the best FIFA World Cup™ experiences this summer – and nothing brings this together than the Bud Boat.

“We’ll have three decks of exclusive entertainment, with some of the biggest DJs and MCs around, as well as interactive games, ice cold beers and engaging, experiential activity that put fans right at the heart of the action to celebrate their passion for the beautiful game. We can’t wait to welcome London to the Bud Boat and light it up for the tournament!”

Not only can you enjoy the most epic FIFA World Cup™ party, but guests can also become Budweiser’s Man of the Match, by celebrating your involvement and euphoria in the game. The Bud Boat will feature a specially designed stage and trophy where guests can pose and take photos, imitating their favourite players and teams.

Guests can board the Bud Boat, which is brought to you by Budweiser, from 14th June. To attend, guests must pre-book tickets via this link for £10 per ticket, which guarantees guests access to the full boat experience, with a free Budweiser and limited-edition Budweiser Light Up Cup on arrival. The event is strictly 18+ and guests may be required to show ID on the door.