ASMR Experience Rooms by Fuze Tea

For two days from Friday 9th November, a free new immersive pop-up – ASMR Experience Rooms by Fuze Tea – will open in London to bring the world of ASMR to life.

ASMR (Autonomous Sensory Meridian Response) – defined as a brain reaction to a euphoric experience, resulting in a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine, also known as a “mind-gasm” – is one of the latest trends in relaxation and mindfulness. The experience is part of the ice-tea brand’s campaign encouraging people to take a step back and enjoy some me-time, providing you with the opportunity to relax and unwind with a unique experience.

The experience has been curated in partnership with popular ASMRtist Emma Smith (WhispersRed), whose expert videos have been viewed more than 10 million times. The free event will allow you to learn more about ASMR and experience the triggers and sensations for yourselves.

You will descend the stairs through a relaxing aroma mist and calming sounds and have the chance to experience five rooms – one for each of the senses – culminating in the Fuze Tea ‘taste’ area with free samples.

YouTuber and ASMRtist, Emma Smith (WhispersRed) said, “ASMR is a great way to relax and calm yourself after a busy day. Different people have different triggers, so this pop up is a fun way to make the most of your me-time and experience them first-hand, learn how ASMR works and find out what your trigger could be, ending with a delicious Fuze Tea tasting.”