The Institute of Primal Colour

An immersive experience by leading paint brand Valspar, and renowned design studio Bompas & Parr. Taking place in central London, this event will take you on a journey to discover the colours you truly love.

The multi-sensory experience will take you through a number of chromatic experiments that have been developed with Oxford University, where you will use senses other than just sight to explore the different relationships we have with colour. The experiments will set out to discover why we love certain colours – and unearth your perfect palette, giving you the confidence to use these shades in your home.