The UK's First Meat-Free Butchers

Sainsbury’s is opening the UK’s first ever Meat-Free Butchers… just in time for World Meat Free Week!

At first glance, the three day pop-up shop will look no different than a traditional meat butchers. But the sausages hanging in the window will in fact be the entirely vegan ‘Shroomdog’ sausages, and the mince will be made from pea protein.

The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get invovled in World Meat Free Week, which encourages people to try more plant-based foods.

Boasting over a dozen high quality fresh foods, customers of the East-End ‘Butchers’ will get to choose a cut of the best boneless bites, before the food is weighed and wrapped as in a traditional store.

From the famous Sweet & Smoky BBQ Pulled Jackfruit and Cumberland Shroomdogs, to the brand new Veggie Ribz and Moroccon Vegbabs, customers can get their hands on these moreish meat alternatives, all for a discounted price.

Hungry visitors will not only be able to buy the plant-based, raw ingredients for their dinner but will also have the chance to taste many of the delicious products entirely for free.