Dr. Martens X The Who Launch Event With Silent Auction

For SS19, Dr. Martens launch their first collaboration with the original music mods, The Who. This season, the Original silhouettes have been elevated with an exciting update paying homage to the band who brought the workwear brand into a world of guitars, stage dives and moshpits. As a result, music has been the heartbeat of DMs ever since.

The Who’s iconic tri-colour target is featured prominently in the range, as well as on-stage band stills. Shoes to t-shirts, every piece Is designed to capture the scooter-riding, bespoke-suit-wearing, seaside town-crawling Mod aesthetic, and underpin it with DMs famed durability.

The 1460 boot, 1461 shoe and Adrian tassel loafer get The Who treatment with target iconography on our classic Smooth leather, as well as a red Dr. Martens heel loop and welt stitching, and a dual-branded sock liner.

What - In celebration of the partnership, Dr. Martens will host a launch party at the Carnaby Street store on the evening of Thursday 6th June, honouring the stars who made the brand what it is today.

Guests will be encouraged to discreetly place their bids in a silent auction to win The Who memorabilia and exclusive prizes, a will be treated to a special DJ set and free drinks across the night.

All proceeds will to go towards the well-established Teenage Cancer Trust, a charity close to the band’s heart.