Fido Dido House by 7UP Free

Unit 6 6a Langley Street Covent Garden London
Fido Dido House by 7UP Free image
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Event has ended
This event ended on Saturday 27th of July 2019
Admission
Free
Location

Unit 6 6a Langley Street Covent Garden London

Nearest Tube/Rail Stations
Covent Garden 0.05 miles

THE 7UP KING OF CHILL RETURNS:
FIDO DIDO INVITES YOU TO HANG AT HIS HOUSE TO FEEL CHILL


Reuniting with 7UP Free, Fido Dido, the iconic, laid-back King of Chill is marking his return from the 90s by opening the doors to his house this July.

In a hyper connected world of choices, stresses and FOMO, 7UP Free, the refreshing lemon-lime beverage, recognises that now more than ever, Brits need to learn how to slow down and rediscover the lost art of relaxation. The witty, sneaker-wearing, hammock-swinging character is therefore hosting a super-chill weekend at his crib on Friday 26th – Saturday 27th July, to encourage people to slow down and appreciate the little things in life. The multi-sensory and artistically inspired rooms of his house are designed with the intent of making visitors feel Chill AF (as Fido).

To help his guests feel free to just ‘be’ and learn the art of chill, Fido invites people to:
• Hang in a hammock
• Watch (and join) artists doodling
• Enter Fido’s fridge to cool down (and discover a hidden bar!)
• Nap to soothing sounds or listen to mellow nineties tunes
• Kick back with an ice-cold bottle of 7UP Free

Fido first appeared as the 7UP brand character in 1987, and became a much-loved pop culture icon of the Nineties. Tying in with the 7UP brand’s 90th anniversary, Fido Dido is appearing on limited edition packs of 7UP Free, available this summer and in stores until October. 7UP Free is the refreshing lemon-lime taste of 7UP, with no sugar.

When asked for official comment on his open-house, Fido was away from his desk chilling, but 7UP looks forward to welcoming a cool crowd to come and feel CHILL AF.

Fido Dido is a trademark of Fido Dido Inc. and is used with permission. Copyright © 2019 Fido Dido Inc. All rights reserved

Tags: Exhibition

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