Kapten's Shoreditch Ride4Good Activation

Kapten is launching a one-day activation at Boxpark in Shoreditch on 8th November to raise awareness of its new charity initiative, Ride4Good – the first ‘rounding up’ initiative in the European ride-hailing sector.

Ride4Good enables customers to ‘round up’ their fare by 50p and donate the extra money to the EPIC Foundation, a non-for-profit organisation which fights to change the lives of disadvantaged youths worldwide.

The Ride4Good activation will feature a Kapten car which will be filled up with coins donated by the ride-hailing firm, alongside a billboard promoting the initiative.

Visitors will be encouraged to donate towards the cause through charity buckets managed by Kapten staff and opt into the new in-app donation feature.