A new whiskey experience is launching in London in January that aims to introduce modern-day drinkers to the revolutionary new world of the amber spirit.
Created by the team behind London’s highly acclaimed Ginstitute, The Whiskey Thing is designed for everyone - from the whiskey connoisseur to the whiskey curious - and serves up a fresh, new take on the category compared to the more traditional whiskey experiences. With Gift Vouchers now available, The Whiskey Thing also makes for the perfect last-minute Christmas gift.
During the three hour experience, The Distillery’s Whiskey Experts will guide guests through a comprehensive tasting of international whiskies that aims to demystify the enjoyment of this wonderful spirit, Guests will embark on a multi-sensory journey through the characteristics, aromas and flavours that are found in whiskey in an approachable, informal manner, which highlights the breadth and diversity of the category and explains why whiskey tastes like whiskey.
Once guests have explored the fascinating world of whiskey, they will create their own ‘One of One’ full-sized bottle of Blended Whiskey, choosing from a curated range of carefully selected malt whiskeys from around the world, resulting in a truly unique bottling to take home and enjoy. Each guest’s individual recipe will be kept on file so they can order their unique blend again and again.
The experience makes the perfect gift for any whiskey lover or for those who wish to experience one of the most diverse and interesting spirit categories in the world. Gift vouchers are available to purchase in the run-up to Christmas and beyond.
The Whiskey Thing, Jake F. Burger, says
“It’s an incredibly exciting time in the world of the whiskey. The category has boomed in recent years and countries that previously didn’t have a history of whiskey production have joined the party. These New World whiskies have resulted in an influx of experimental expressions, and exciting new styles, and have also opened up the category to a new generation of drinkers. We aim to explore some of these whilst also celebrating the more traditional whiskey producing countries.”
“With The Whisky Thing, we wanted to go against the grain of what people expect from a traditional whiskey tasting and embrace the spirit of change within the category. We hope that after attending The Whiskey Thing, guests will have an entirely new perspective of whiskey and will be opened up to new and exciting ways to enjoy this centuries-old spirit. I will not be wearing tartan and there are no bagpipes involved, this will not be your Grandad’s whiskey experience!”
The Whiskey Thing is the latest experience to be launched by The Distillery and joins a portfolio of unique and premium events that include: leading gin-making experience, The Ginstitute; 007-inspired immersive dining, The Distillery Presents and The Agave Sessions launched earlier th
The Distillery Launches Revolutionary New Whiskey Experience
The Whiskey Thing aims to demystify the spirit taking guests on a guided tasting with the opportunity to blend their very own whisky
This article is connected to The Distillery
Published Dec 11, 2019