Seven Dials Guide

Your All In London guide to Seven Dials

Seven Dials Neighbours and Area Guide

Explore Seven Dials

Neighbouring regions...
Seven Dials is in the borough of Camden, click the links to see other regions.
Although the rebranding of Seven Dials as a shopping destination happened very recently, the name in fact dates back to the 18th century. MP Thomas Neale wanted to attract wealthy residents to the area, and he laid out the seven streets in such a way that the maximum number of houses could be built for the most profit. Unfortunately Seven Dials never flourished in the manner Neale had envisaged, and instead of becoming a fashionable West End haunt. It was soon hit by poverty and turned into a slum; gin shops abounded here at the height of the city’s problems with the spirit. Nowadays Seven Dials is closer to Neale’s ideal, home to hotels, theatres, boutiques and restaurants. In terms of fashion you’ll find everything from luxury underwear Coco de Mer to American Apparel, as well as restaurants like Hawksmoor Seven Dials and L’Atelier de Joël Robuchon, the Crazy Bear member’s club, and the five star Covent Garden Hotel.

What's On in the area

Apr
11
Thu
Edvard Munch - Love and Angst

Location: The British Museum, Great Russell Street, London
Jul
19
Fri
The Great Romantics: Season Finale
St James' Church, 197 Piccadilly, St. James's, London
Jul
19
Fri
The Cocoa Butter Club: Summer Soiree
30 The Queen's Walk, Lambeth, London

Jul
15
Mon
Fabulous! The Art of Camp
Coningsby Gallery, 30 Tottenham Street, London

Apr
11
Thu
Edvard Munch - Love and Angst
The British Museum, Great Russell Street, London

The following events are coming up soon and are all listed at locations within 1 mile from central Seven Dials.
Are you running an event nearby? Please add it to our listings for free.

Our local trusted reviews...

[Restaurant]
The National Cafe
7/10
[Restaurant]
Abuelo
8/10

Experiences in the area...


The best places near here...

Cafe Pacifico
Best for...
  • The best Mexican food in the capital
  • Bars which serve London's biggest drinks

Food For Thought
Best for...
  • Great restaurants for Vegetarians
  • Top restaurants where you can bring your own booze


The Ivy
Best for...
  • Restaurants where you're likely to spot celebrities

Joe Allen
Best for...
  • Restaurants that serve a great brunch



Special offers close-by




Local Shops

Shopping Streets




See more London Regions

AIL on Social Media

Facebook logo Twitter logo Instagram logo

What's New?