Seven Dials Guide

Your All In London guide to Seven Dials

Seven Dials Neighbours and Area Guide

Explore Seven Dials

Neighbouring regions...
Seven Dials is in the borough of Camden, click the links to see other regions.
Although the rebranding of Seven Dials as a shopping destination happened very recently, the name in fact dates back to the 18th century. MP Thomas Neale wanted to attract wealthy residents to the area, and he laid out the seven streets in such a way that the maximum number of houses could be built for the most profit. Unfortunately Seven Dials never flourished in the manner Neale had envisaged, and instead of becoming a fashionable West End haunt. It was soon hit by poverty and turned into a slum; gin shops abounded here at the height of the city’s problems with the spirit. Nowadays Seven Dials is closer to Neale’s ideal, home to hotels, theatres, boutiques and restaurants. In terms of fashion you’ll find everything from luxury underwear Coco de Mer to American Apparel, as well as restaurants like Hawksmoor Seven Dials and L’Atelier de Joël Robuchon, the Crazy Bear member’s club, and the five star Covent Garden Hotel.

What's On in the area

Jan
25
Fri
Hanna Moon & Joyce Ng: English as a Second Language

Location: Somerset House, Strand, London
Mar
18
Mon
Advertising Week Europe
Picture House Central, Piccadilly
Mar
18
Mon
Holi at Hankies Cafe
67 Shaftesbury Ave, Soho, London

Mar
18
Mon
Holi at Hankies Cafe
67 Shaftesbury Avenue, Soho, London
Mar
19
Tue
May
Bridewell Theatre, Bride Lane, London

Mar
15
Fri
Garden of Eden
Eden Fine Art, 103 New Bond Street, Mayfair, London
Feb
22
Fri
Victor Pasmore: Space as Motif, Works from 1960 – 1970
Marlborough Fine Art, 6 Albemarle Street, London

The following events are coming up soon and are all listed at locations within 1 mile from central Seven Dials.
Are you running an event nearby? Please add it to our listings for free.

Our local trusted reviews...

[Restaurant]
Wild Rice
8/10
[Restaurant]
Gamma Gamma
8/10
[Restaurant]
BOWLS. Soho
6/10
[Restaurant]
ChipNation
8/10

Experiences in the area...


The best places near here...

Cafe Pacifico
Best for...
  • The best Mexican food in the capital
  • Bars which serve London's biggest drinks

Food For Thought
Best for...
  • Great restaurants for Vegetarians
  • Top restaurants where you can bring your own booze


The Ivy
Best for...
  • Restaurants where you're likely to spot celebrities

Joe Allen
Best for...
  • Restaurants that serve a great brunch



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