135 Wardour Street, Soho, London, W1F 0UT
Princi image
Review Summary from 2 reviews

135 Wardour Street, Soho, London, W1F 0UT

020 7478 8888



Nearest Station
Tottenham Court Road (0.25 miles)

Opening Times
monday Opens 08:00 - Closes 00:00
tuesday Opens 08:00 - Closes 00:00
wednesday Opens 08:00 - Closes 00:00
thursday Opens 08:00 - Closes 00:00
friday Opens 08:00 - Closes 00:00
saturday Opens 08:00 - Closes 00:00
sunday Opens 08:30 - Closes 22:00

All In London Review

A truly mouthwatering place

Princi is packed every single night of the week. Each time I venture here for dinner or a post-dinner dessert I have to wait for a table, and competition is fierce. On one occasion a friend and I left our coats on our seats to go and order only to realise a determined young couple were about to sit in our places. Having to get up to choose food from the display counter doesn’t help matters.

If that sounds like a slight headache, the food more than makes up for it. Deliciously salty olive breads, pizzas, mackerel salads with sultanas and pine nuts (it’s around £7 for two salad helpings), salmon with egg and capers, goats cheese and roasted peppers…imagine the sort of food an Italian bakery cum deli would sell. Alcohol is also served in the form of Italian wines and Prosecco. Drinks are ordered and paid for with the food but are collected with the receipt from a separate counter.

Then there are the cakes which are surely Princi’s greatest success. All are utterly delicious, a bit too easy to devour, and served in portions which are big enough for two to share. Priced at £4 a portion they are worth every penny, and I am slowly working my way through each and every one of them. So far the passion fruit cheese cake is a favourite with the tangy fruit complementing the rich cake perfectly, however if you’re into sweet things you’ll need to try the chestnut mousse, tiramisu, amaretto and double chocolate cake, and strawberry tart.

Princi is another of Alan Yau’s ventures, he of Yauatcha and Wagamama fame amongst many others. He has now turned his hand to Italian food, and credit must be given where it’s due. The communal tables, marble counters and water feature along the wall are characteristic of his restaurants; the incense burning in the toilets adds a touch of sophistication.

Attracting a mix of Italian tourists, Soho habituals and food lovers, the tasty food, impossibly cute waiters and ideal location for post work meet ups make it no surprise it’s full to the brim each night. A truly mouthwatering place.

Reviewed by Leila
Published on Mar 16, 2010

Best For

Restaurants for when you're eating alone picture

Restaurants for when you're eating alone

Eating on your lonesome? It's OK we'll get you through this.

Alan Yau’s Italian eatery is so good it’s often hard to find an empty seat. Choose from the mouth-watering pastries, breads and antipasti and sit at one of the long communal tables or at the counter facing the wall – it’s more appealing than it sounds.

The best places in London to pick up food on the go picture

The best places in London to pick up food on the go

Food on the go doesn't have to have been sweating away in cellophane for 8 hours.

Restaurateur Alan Yau (Hakkasan, Wagamama, Busaba Eathai) turned his hand to Italian artisan bakery Princi, and as with all his other ventures, he triumphed. There is a sumptuous display of olive breads, pizzas, strawberry tarts and passionfruit cheesecakes, all of excellent quality. It’s very difficult to get a seat, so the take out option is highly recommended.

London's best budget restaurants picture

London's best budget restaurants

Great eats, on the cheap...

This Italian bakery on Wardour Street is always packed, and it’s little wonder given their mouthwatering array of artisan breads, pizzas and hearty pasta dishes. Ordering is done at the counter which can make it hard to choose, especially once you reach the passionfruit cheesecakes and obscenely sized chocolate tarts.

User Reviews

Reviewed by Chiara Alessi from London
the food is truly delicious, i am Italian and it just tastes like home BUT it is packed full of pretentious customers and the staff snatch drinks from you before you have finished. i have been several times and this has been the same experiance each time. SO... go to this place but get a take away and enjoy it at home.

Name: Chiara Alessi
Location: London

Dec 20, 2010

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