"Pizza East"Review Rating: Reviewed by T.A.O
What is it with entrepreneurs, no sooner have they made a success of a restaurant and members club in one location, they’re opening them up all over London. Honestly, it’s excellent news. Of course the business we’re talking about is Shoreditch House and in particular, Pizza East, who have recently opened up on Highgate Road.
Having previously dined at the Shoreditch branch this one had a lot to live up to; the original is about more than just its pizza, the venue and the whole experience in the east is something you can just go back to time and time again. On first impressions it’s good news, there is little deviation from the original – so think dark, vaguely industrial chic with a smattering of minimalism in a sleek finish and plenty of space.
The staff are a cordial crew, ready with smiles and fleet of foot so that we’re waiting barely minutes for our beers (Moretti). The wine list is helpfully succinct and runs from £17.50 for the house red to £38.00 for the Pinot Nero.
Drawn to the Wood Oven section of the menu, the crispy pork belly, borlotti beans and spinach stands out but since this is Pizza East, pizza shall be. In the past a charred crust might have brought tears to the eyes but with the veal meatballs, prosciutto and cream topping, a little touch of the acrid (a very little touch) delicacy known as ‘burn’ is perfect at cutting through the richness. At £12.00 for a pizza it suggests gourmet and gourmet it is.
Doubling up on pizza with starters and wine the bill could reasonably be expected to reach about £65.00. In a place like Pizza East, a chain of restaurants that brings its Shoreditch with it wherever it roams along with its habit of making you feel a little more hip, that feels more than fair.
T.A.O reviewed Pizza East on Wed 17 Oct 2012