"Sleek Avenue offers hearty American food"Review Rating: Reviewed by Leila
Avenue is part of the D&D stable, the restaurant group once chaired by Sir Terence Conran. They currently run over 30 restaurants in London, from legendary Quaglino’s to the Dockland’s Butler’s Wharf Chop House. This is their swish all-day eatery in St. James’s; the menu has vogueish American cuisine, from grits and sausages at breakfast time through to clam chowder for dinner. Despite the hearty food it’s the kind of elegant restaurant where the staff wear such smart uniforms it’s hard to tell them apart from the customers; it’s also been designed by the ever-popular Russell Sage, but the décor is so neutral it reminds us of the interior of a hotel restaurant.
American food is not known for its diet-friendly properties, but as a slightly odd complement to their menu for the next couple of months Avenue are offering a range of fresh vegetable and fruit juices courtesy of a company called Radiance Cleanse. The juicing trend is becoming as popular over here as it is in New York, with many celebs subscribing to days at a time of consuming nothing but juice; we of course go for a full breakfast. Frittata bianca, an egg white omelette with salty Parma ham is delicious, and we also like the cheesy grits with rich sausage and gravy, paired with a doughy biscuit.
And the juices? There are four available. The deep green Chloro Coco is made with coconut water and liquid chlorophyll, a substance better known for giving plants their colour but good for stimulating the bowels in humans. Vital Green is an earthy-tasting drink made from cucumbers, apples, limes, spinach and parsley; equally earthy is Deep Roots, with courgettes, apples, fennel, broccoli and beetroot. Those who prefer traditional flavours might like Rise and Shine, a sweet concoction of ginger, pineapple and orange.
Leila reviewed Avenue on Tue 26 Aug 2014