As the name suggests, this attraction displays items which are meant to shock and astound. While most of the exhibits will only really impress children – like the replica of Tower Bridge made entirely from matchsticks – there are interesting items like the shrunken heads and the fossilized dinosaur eggs that are over 75 million years old. The attraction is named after Robert Ripley and his catchphrase “believe it or not”. Ripley travelled the world, collecting curious objects and illustrating some of the more peculiar scenes he came across via a daily cartoon strip. This museum of sorts (labelled an “odditorium” by Ripley’s themselves) is a global enterprise, with numerous branches in the US as well as India, Denmark and Mexico, most of which have suitably gimmicky shapes, like the Florida Ripley’s which appears to be sinking into the ground. The London building is tame by comparison, sharing its home with the Trocadero. Tickets are on the pricey side, costing £27 per adult.