Where: Select London Bars
Next time you’re out on a craft beer mission, follow your ears and you might discover the new Island Records Session IPA. Available to buy online and soon to feature at select pubs in London (and beyond), the iconic record label’s beer comes with it own little teaser – its own playlist.
Through Spotify, drinkers can log in to the specially curated playlists that make drinking the new beer an exponentially more satisfying experience. Does this all sound like marketing gone mad? Well, kind of but it’s right up our street – consider us on the lookout for the Island Records Session IPA.