When London gets a little grey – we’re talking January to March here – just reach for the rainbow: the rainbow beigel that is. Birthed in New York City (aren’t they all) the rainbow beigel is the latest food fad to take London by storm. And when we say by storm, we mean Instagram has gone ker-razy!
So what is it? Well, it’s exactly what it sounds like; it’s dyed dough, chopped up and molded into a colourful, kaleidoscopic beigel. And it looks fan-flipping-tastic! Find it at the Beigel Shop on Brick Lane. See you in the queue.