This is the first pop-up retail presence for the travel company, and STA Travel is the first travel brand to feature in Boxpark. It will sit alongside other leisure brands including Nike, Puma and X-Box. The STA Travel store will be in place for at least 12 months.
Within the store will be a number of new features taken from recently refitted STA Travel stores such as Bristol. These include:
- A wall featuring a vast map of the world with relevant brochures located next to each continent
- For those looking for more visual inspiration, there will be iPads set within the wall to showcase destination and tour videos and, eventually link to the company’s ‘destination hubs’ which provide thousands of tips from STA travel experts and customers
- Rather than sit behind a desk as in traditional travel agents, staff will be mobile and sit alongside customers on a bench to chat about their requirements