The Art Insider Seminars: Marketing And PR Strategies

Understanding the role of PR and marketing is essential for all professional artists. Effective PR creates good publicity for artists and can attract galleries, buyers and favourable reviews. This seminar looks at implementing marketing and PR strategies to best promote work.

The Art Insider is a forward-thinking company providing bespoke mentoring, group seminars and a comprehensive range of associated services for visual artists. They are a friendly team of practising visual arts specialists, dedicated to facilitating the professional development of artists and supporting the progression of studio practice. They provide artists with the knowledge, skills and confidence to navigate more successfully within the fine art industry.

Art industry expert, Trudie Stephenson, founded The Art Insider in 2012. Trudie possesses more than 20 years professional experience as an exhibiting artist, director and project-manager of major exhibitions, curator and fine-art consultant. She has concurrently mentored both emerging and established artists for over 10 years. This cumulative experience has engendered a thorough understanding of the nature of working as an artist and provided the expertise required to enable artists to develop and sustain their practice at a commercial level.

The Art Insider exists to bridge the gap between studio practice and successful commercial enterprise.