250 Years of Jigsaws

Museum of Brands, Packaging and Advertising , 111 - 117 Lancaster Road, Notting Hill, London
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Event has ended
This event ended on Saturday 15th of April 2017
Admission
Adult £9.00
Child: £5.00
Concession: £7.00
Venue Information
Museum of Brands
Lancaster Road, W11 1QT
Nearest Tube/Rail Stations
Ladbroke Grove 0.08 miles

A new exhibition celebrating 250 years of the jigsaw puzzle, the largest of its kind ever shown, will open at The Museum of Brands, Packaging and Advertising on 15th December 2016 and will run until the end of April 2017.

The jigsaws in the exhibition reflect the social history of Britain over the past 250 years, celebrating royal occasions and exhibitions, new forms of transport and technology, wars and battles, film stars and radio personalities, television programmes and pop stars.

The exhibition features 250 jigsaws dating back to 1766 when the earliest ‘dissected puzzles’ (as they were known) - were made by mapmakers as educational aids for children of the upper classes.

Initially, jigsaw puzzles were hand made from wood and only the rich could afford them. It was during the early 20th century that cardboard jigsaws were introduced making them more affordable. As there was rationing of card in the Second World War jigsaws became smaller and the card thinner, but they were seen as moral boosters for the nation.

When in the early 20th century the more economic cardboard jigsaw began to take over from wooden ones, it wasn’t long before promotional examples made their appearance amongst an increasing variety of advertising gimmicks. A further hundred examples of this marketing medium are also on display.

Tags: Exhibition

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