International Fashion Showcase

A series of specially commissioned and curated fashion installations featuring work by emerging international designers from 28 countries.

Created by the British Council and British Fashion Council and Mercedes-Benz, the International Fashion Showcase is a key part of London Fashion Week's public programme which offers the public the opportunity to celebrate fashion and its universal relevance.

The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language. Fashion is shaped by its surroundings: the rhythms of nature, climate, cultural memory, social change and historical shifts are reflected in silhouettes, techniques and materials. The peculiarities of place give rise to different ways of designing, making and wearing fashion. By considering fashion within their own landscape the countries taking part in the International Fashion Showcase will highlight the similarities and differences of our complex and connected world.

The exhibition will be arranged over 15 rooms, 13 of which will represent a country. There will be one group installation, ‘Next in Line’, curated by Shonagh Marshall which will feature designers from 10 further nations.

In a dedicated space, Mercedes-Benz will showcase six emerging designers the brand has previously supported through its International Designer Exchange Programme (IDEP). As part of its ongoing global fashion commitment, Mercedes-Benz continues to support, nurture and mentor young and emerging design talent through the IDEP, which offers up-and-coming designers a unique opportunity to present their collections outside of their local markets to an international audience.