Makeupplus: The Ultimate Beauty Destination

During London Fashion Week, 17th – 21st February, the innovative beauty app, MakeupPlus will go from being a virtual destination for the hottest beauty looks to a reality. As the brand, in partnership with Fashion and Beauty Monitor, transforms London’s most Instagrammed venue, ‘Lights of Soho’ into ‘The Ultimate Beauty Destination’.

During the five days, The Ultimate Beauty Destination brings tech, beauty and fashion into one seriously stylish space. Set to be London’s no. 1 venue throughout LFW for MakeupPlus fashionistas to embrace a ‘FROW’ experience in the glossy world of beauty with live workshops, makeovers inspired by the catwalk, celebrity discussions, an interactive photo space, a live streamed selfie wall and beauty tutorials from some of the world’s biggest beauty bloggers. All this along with the opportunity to exclusively access and watch live streaming of London Fashion Week official ‘on schedule’ shows as they happen, ensuring beauty junkies are LFW ready. With the full events schedule to be announced in the coming days, these are but a few of the must experience happenings being held in the space.

Complimentary drinks, free wifi, a lounge to hang out in and goodies bags, are the finishing touches to this exclusive space.

"In order to gain access to the meet & greets, fans simply need to download the free app and flash their widget on arrival. Other attendees must be on the guest list.


@MakeupPlusApp #LFWXMAKEUPPLUS


The Ultimate Beauty Destination, Lights of Soho, 35 Brewer Street, W1F 0RX

FRIDAY 17TH

08:00 – 10:00 Exclusive Launch Breakfast
Early access preview for influencers & press
Opportunity to get “LFW ready”

SATURDAY 18TH

11:30 – 13:00 #InstaBeauty
Panel discussion on self-editing and beauty in the age of social, followed by audience Q&A

- Jessica Gioglio, Speaker, Author, and Leading Social Media Strategist
- CC Clarke, Top UK Beauty Influencer, Entrepreneur and Singer/Songwriter
- Alessandra Steinherr, Glamour UK Beauty Director and Social Influencer

- Hosted by Jade Parfitt

13:30 – 14:30 Meet & Greet CC Clarke

15:00 – 16:00 Ports 1961 Livestreaming

16:30 – 17:30 Meet & Greet Noodlerella

SUNDAY 19TH FEBRUARY

11:30 – 12:00 Live Workshop with Alex Steinherr
Glamour Beauty Director Alessandra Steinherr presents her favourite MakeupPlus look whilst a professional make-up artist demos on an audience member

12:30 – 13:30 Meet & Greet Noor de Groot, 'Queen of Jet Lags'

16:00 – 17:00 Mulberry Livestreaming

MONDAY 20TH FEBRUARY

12:00 – 13:30 The Men’s Panel
It’s the men’s turn for their take on beauty (including grooming, style, health & fitness) followed by audience Q&A

- Joey London, Menswear Blogger
- Charlie Turner, Entrepreneur, Nutrition Expert and Owner of Neat Nutrition
- *CONFIRMING ONE MORE PANELIST*

- Hosted by Oliver Proudlock, MIC-star, fashion designer and social influencer

14:00 - 15:00 Meet & Greet one of the boys

16:00 – 17:00 Meet & Greet Olivia Buckland, star of Love Island, Fashion Influencer and Model


TUESDAY 21ST FEBRUARY

14:00 – 15:00 Meet & Greet Tamara Kalinic, ‘The Glam and Glitter’