Join Mini Babybel® and Scarlett Moffatt to raise more than a smile for Comic Relief at Kings Cross Station

On Wednesday 8th March, Mini Babybel® has joined forces with Queen of Gogglebox and witty one-liners, Scarlett Moffatt to raise more than a smile for Comic Relief.

Brightening commutes at Kings Cross Station, Mini Babybel® and Scarlett Moffatt will be unveiling a giant edible ‘Belboard’, measuring 6m wide by 3m high, brimming with over 10,000 Mini Babybel® cheeses which can be picked off by members of the public and enjoyed on route.

Between 7:00am – 8:00pm passers-by will be encouraged to help themselves to tasty Mini Babybel® treats from the huge cheeseboard and our ambassador, Scarlett Moffatt, will be there (in the morning of 8th March) driving #MiniLaughs amongst commuters through the power of witty one–liners.

And it doesn’t stop there - tying into the true spirit of Comic Relief, every delicious little cheese is wrapped with a joke, adding a mini laugh to your lunch or picking you up from that rumbling 3PM hunger.

The BelBoard celebrates the Mini Babybel® and Red Nose Day partnership as from 13th February, Mini Babybel® limited edition Comic Relief donation packs of six are available to buy from all major retailers nationwide, with 10p from every special pack donated to Comic Relief, RRP £1.84.

Share your mini laughs with the nation using the hashtag #MiniLaughs, tagging in @MiniBabybel and @RedNoseDay

Notes to Editors
Over the last ten years, Mini Babybel has helped to raise almost £1million for the charity and is hoping Brits will unwrap and unleash mini laughs to raise money for such a worthwhile cause through purchase of the available special packs. Available in Original and Light, the Red Nose Day editions of Mini Babybel® will help to raise money for vulnerable and disadvantaged people across the UK and Africa.

For more information on Mini Babybel®, the Red Nose Day partnership, prices or imagery, please contact:
Charlotte Haggart, Popcorn PR
[email protected]
01494 413172
Or alternatively, please visit www.babybel.co.uk

About Red Nose Day 2017
• Red Nose Day is back on Friday 24th March 2017 and it’s all about your power to make the world a better place, simply by having a great time.
• By raising (or donating) cash this Red Nose Day, you’re helping to change lives. That’s because Comic Relief spends the money raised to help the people who really need it most, both here in the UK and across Africa.
• From workplace bake sales and fancy-dress fundraising in schools, to danceathons, quizzes and surreal sponsored challenges, put on a Red Nose and make your laugh matter by doing whatever you enjoy to raise life-changing cash.
• It all culminates in a massive night of comedy and entertainment, live on the BBC.

About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty - where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredibly tough lives, both at home in the UK and across the world.

For information about Comic Relief and the work it carries out, please visit www.comicrelief.com
Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)