Launch of the new Naturalmat Showroom

Naturalmat is opening an innovative store in West London and it is paving the way for the way in which consumers purchase sleeping products. Aiming to bring a slice of Westcountry life to the city, the 3000 sq ft showroom is a haven for clean sleep enthusiasts who are keen to experience the Naturalmat effect offered by their organic, luxurious, handmade products.

Naturalmat are the only bed manufacturers to incorporate a Sleep Zone area into their showroom space. A revolution in bed shopping, and inspired by Naturalmat’s own research, the Sleep Zone will offer customers privacy and comfort in a home-like environment. The store notice has also called in specially tailored scents created exclusively for Naturalmat by a mixologist and the sounds of Devon country life in the background as you browse on the shop floor.