Italy’s iconic red bittersweet apéritif, is delighted to announce the first official Negroni Week in the UK. Now in its fifth year, the week-long international charity initiative will take place from 5th to 11th June 2017, with bars and restaurants from across the world coming together over the classic Negroni cocktail – an iconic mix of Campari, gin and sweet red vermouth – to raise money and awareness for great causes.
Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week 2017 is set to be better than ever. First launching in 2013 with around 100 participating bars, 2016 saw Negroni Week expand significantly with over 60 countries signing up including the USA, Canada, Italy, Germany, Australia, New Zealand and Singapore – and the UK is officially taking part for the first time in 2017.
Underpinned by the ‘A Drink For Your Cause’ message, this year’s Negroni Week will be filled with exciting, action-packed events including guest bartender sessions. Leading bartenders from across the world are taking part, including: Jim Wrigley (behind Bourne & Hollingsworth, London), Julie Reiner (behind some of New York’s top bars), and Patrice Plante (also known as Monsieur Cocktail), who all featured in the launch of Campari Red Diaries earlier in the year. They will come together in supporting worthy causes, while also demonstrating their flair in creating well-loved classic cocktails, with one constant: Campari.
Campari continues to play a fundamental role in both the original Negroni recipe - the ingredients of which remain unchanged to this day - as well as being featured as a key component in the new age of Negronis, where bartenders and mixologists create new takes on the classic serve .
With hundreds of bars and restaurants taking part in Negroni Week 2017 in the UK, the Campari lover will be spoilt for choice as to where to enjoy this beloved cocktail. Bars and restaurants already confirmed include:
Nightjar, Oriole, Original Sin, Cahoots, Bungatini, Pizza Pilgrims, Polpo Ape & Bird, 100 Hoxton and Bourne & Hollingsworth
This year, Campari will also be putting its social media channels to good use by providing ‘How to Negroni Week’ training tips for those looking to make the most of the week itself. Follow Campari on Twitter, Instagram and Facebook to get #NegroniWeek ready, while also joining us in celebrating the iconic Campari-based bittersweet classic cocktail, the Negroni.