What Advertising History Can Teach Us About Tomorrow

As part of the Museum's newly launched Professional Development Programme, we are delighted to present an advertising masterclass with Phil Woodford.

The advertising industry is seemingly transformed beyond all recognition, but the modern era owes more the traditions and craft skills of previous generations than we often care to admit. How can the wisdom of advertising practitioners of the past influence the world of Snapchat and Oculus Rift?

Join us for insights from Phil Woodford, Course Director at the Chartered Institute of Marketing, and specialist in copywriting and marketing communications.