World's First Ice Bath Pub

Next week sees tens of thousands of cyclists take to the streets of the capital and beyond for Prudential RideLondon 2017. To mark this year’s grand event Prudential RideLondon’s partner Amstel is opening the doors of its unique Cold Tub Pub: the world’s first ever ‘ice-bath pub’, where visitors are submerged to their waists in cold tubs while enjoying a cold, refreshing Amstel Bier.

Inspired by the popularity of ice baths among athletes, the Amstel Cold Tub Pub is a truly unique form of post-cycling recovery and all-round bonding experience for guests.

Cycling enthusiasts and those that have taken part in Prudential RideLondon-Surrey 100 are invited to banish the burn felt in their pedal-punished appendages by stepping into a custom-built cold tub filled to the brim with ice-cold water. Once they have plucked up the courage to take the plunge and submit their legs to the icy 1-metre depths of the cold tubs, visitors will be offered an equally cold Amstel Bier to enjoy.