In The Hood by Luca Faloni

This October sees the opening of a unique pop-up experience from online luxury menswear label Luca Faloni entitled ‘In the Hood by Luca Faloni’. Situated in the heart of Notting Hill, London, ‘In the Hood by Luca Faloni’ will explore how timeless menswear pieces have kept their place in the world through the ages via an inspirational gallery of curated story-telling.

Luca Faloni focuses on elegant designs that never go out of fashion. These timeless designs combine Italian heritage and craftsmanship with contemporary styling and fit to cater for the everyday adventures of today’s modern man.

Like the ‘hoodie’, which has evolved its style and cultural associations over time, Luca Faloni regularly adds material and styling twists to its designs in response to consumer demand. Luca Faloni’s ‘evolution of the classics’ is to be brought to life through a pop-up showcase of how iconic wardrobe staples - the hoodie, polo shirt and classic shirt - have appealed to different walks of life over the decades and have been adopted by the generations as different symbols of style and culture.

Alongside the story-telling experience, visitors to In The Hood by Luca Faloni will be able to enjoy a range of Italian aperitivos which will be available from the bar Torino whilst perusing the brand’s products online, sampling the quality fabrics and trying pieces on before purchase.

Italian craftsmanship and fine materials are at the heart of each Luca Faloni collection which features cashmere knitwear, brushed cotton and linen shirts, vegetable-tanned travel bags and stylish accessories.

These quality pieces are uniquely available via lucafaloni.com. By selling online, Luca Faloni is able to cut out the ‘middleman’ and invest more in superior materials and true Italian artisanship to handcraft each collection, bringing exceptional value to its customers.